Hey Cupcake!

Oh, the Weather Outside is Frosted, and our Cupcakes are so Delightful! Hey Cupcake!’s Got the Holiday Cake Cheer Posted on 01 Dec 09:00

We here at Hey Cupcake! are proud to announce that our seasonal flavor, Winter Wonderland, has swirled into our shops around Austin! It’s a melt-in-your-mouth chocolate cake topped with vibrant red, green, or blue colored vanilla buttercream frosting that will make you feel as if you’ve opened a present early. You can take a bite of these cakes in our shop or order a seasonal Winter Wonderland six-pack, which includes all three frostings. Whipping winter winds? More like whipped up winter frosting and fun! 

Winter Wonderland

Winter Wonderland cakes are available as a seasonal six-pack or part of our holiday catering options (you know you have that office party coming up…maybe some cupcakes would like to join in?), as are free custom frostings and sprinkles with coupon (see our newsletter.) Our standard cupcakes, wedding cupcakes, and celebration cakes are on the menu as well for any gathering you have. Your holiday party or family gathering could use something a little extra sweet J.

Speaking of adding a touch of sugar…our cakes will be offered at Austin’s upcoming Trail of Lights in Zilker Park! Feel like you’re running out of energy during the 1.25 mile walk? Stop and grab a Hey Cupcake! cupcake while you admire the gorgeous light displays and have your picture taken with Mr. Spriggy. He’ll be braving the chilly weather to help you get the best selfie or if you’d like to break it down, he’ll do the Spriggy Jiggy with you. Check our Facebook and Twitter pages for additional info on when Mr. Spriggy will be jiggying his way on down to the Trail of Lights.

 Mr. Spriggy

We’re getting squeeze-happy now that we’ve acquired Austin City Lemons. Come on down to our SoCo location for a tasty Cup of Happiness and some fancy add-ins (like blueberry, mango, lavender, and mint). We’re staying open daily through the winter (our first freezing season!) so make sure to hurry and grab a Cup of Happiness before our lemon supply runs low. Catering, including kegs and jugs, are an option, too, for thirsty crowds, family gatherings, or special events. Contact misti@heycupcake.com for more info.

In just a hot minute we’ll be franchising! Mr. Spriggy and the Cupcake Crew can come on down to your neighborhood and bring our super duper cupcakes with them. If you’re interested in a Hey Cupcake! franchise, please send an email to misti@heycupcake.com or call 713-560-7820. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only.

Hey Cupcake! Franchising

Got a super selfie with Mr. Spriggy at the Trail of Lights? Want to let us know your thoughts on Winter Wonderland? Share them on our Facebook and Twitter pages!

Get in the know about what’s baking at Hey Cupcake! Be the first to learn about our delicious deals when you sign up for our newsletter and promotional coupons by sending an email to hello@heycupcake.com.

In Sweetness,

Mandy Ellis

Mandy Ellis is an Austin-based freelance food, travel, and health writer who dives with delight into boxes of Double Doses. You can find her at www.mandyellis.com.

Mr. Spriggy and The Cupcake Crew are Coming to a Neighborhood Near You!: Hey Cupcake!’s Franchising and Business Partnerships Posted on 08 Nov 09:30

Hey Cupcake! fans around the globe, we’re super psyched to announce that we’re about to be franchise ready! Later this fall we’ll be sellable in the state of Texas, and in the coming months, rolling out our shops in surrounding areas. We want the world to join in on our celebration of decadent goodness!

Vanilla Dreamin'Hey Cupcake! began as a sprinkle of a thought in Wes Hurt’s mind while he was Vanilla Dreamin’. Tired of half-baked desserts, Hurt and business partner, Brian Morris, cooked up the cupcakery that would take over Austin’s hearts…and stomachs.

Hey Cupcake! story

With the help of vintage airstream trailers, a refitted ice cream truck, and a few dreamers, Hey Cupcake!’s tantalizing treats created frosting-smeared smiles throughout the capital of Texas. And now, this frosted fairytale is about to take a franchising flight to a spot near you thanks to Mr. Spriggy and The Cupcake Crew!

Mr. Spriggy and The Cupcake Crew are heading to your hood to bring you the yummiest, biggest, get-your-face-dirty cupcakes around…no forks necessary. But it wouldn’t be proper if we didn’t give you a morsel of what each crew cake has to offer. They’re short and the sweetest, they do the Spriggy Jiggy, and they want you to remember, whatever you do…don’t be a LAZYCAKE!

Whether it’s Mr. Spriggy and his manic high jinks, RastaCake’s unflappable chill, or SmartyCake’s carbon-powered waffle iron, you’re sure to leave with face-stuffing tasty-ness and a good trick up your sleeve. 

Mr. Spriggy Crew

But let’s not forget the most aww-worthy of the bunch, SweetBerry, and diva-extraordinaire Velvetina. Need a little extra wisdom from someone who’s been around the block before it was “The Block?” PoppyCake’s here to tell you what’s what while GramCake gives the best hugs this side of the bakery.

Lil’Cake may eat you out of house and home, but she’s just so darn cute, your love for her will grow like her belly does after scarfing down a glazed ham. Ever wondered if you could be licked to death? WoofCake might make it so as his tail-wagging furricane runs your way. KittyCake seems stand-off-ish, but her precocious charm will have you stroking her ears before you realize what she’s done to your pricey smartphone. 

If you feel yourself slipping slowly into LAZYCAKE land, you may come across The Cupcake Crew’s nemesis duo, Grogster and Slugmuffin. Some believe Grogster was born under a bad sign and Slugmuffin…well…he’s not exactly the finest tip in the frosting drawer. They’ll make you feel like you’ll crumble, but with a bit of hard work, and a few lucky sprinkles, you’ll be out of their grubby hands faster than you can say Double Dose.

So dance the day away because life’s short and this Cupcake Crew is shooting for the stars while sharing sweet lessons along the way.

Want to bring Mr. Spriggy and The Cupcake Crew to your spot? Send an email to misti@heycupcake.com for more info about Hey Cupcake! franchises. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only.

Life gave us lemons…so we’re giving you lemonade! Hey Cupcake! is expanding it’s locations and offerings with the help of our partners and new Hey Cupcake! family members! Austin City Lemons has been acquired by Hey Cupcake!, and will bring their squeeze-happy lemonade stand to our SoCo corner. Now you get Hey Cupcake!’s oversized cupcakes and Austin Scoops ice cream plus Austin City Lemons’ Cup of Happiness or Great Day all at our SoCo spot. You can even add some fanciness to your lemonade with mint, mango, blueberry, or lavender.

Austin City Lemons

Catering options are available from Austin City Lemons through Hey Cupcake! in kegs and jugs, and you can get your picture with the Lemon Dude who has this super sweet Instagram! So grab your smiles, sprinkles, and all things happy, and head on down to our SoCo location to try out all our crave-worthy cakes, savory scoops, and luscious lemonade.

Mr. Spriggy at Pig Pen BBQ

We’ve also developed relationships with I Do BBQ and Pig Pen BBQ plus other local favorites in order to offer our amazing cupcakes at their shops. If you or your business are interested in partnering with Hey Cupcake!, please send an email to misti@heycupcake.com.

Hit us up on Facebook and Twitter to let us know what neighborhood Mr. Spriggy and The Cupcake Crew should hit up next!

Want to know what’s happening at Hey Cupcake!? Be the first to learn about our delicious deals when you sign up for our newsletter and promotional coupons by sending an email to hello@heycupcake.com.

In Sweetness,

Mandy Ellis

Mandy Ellis is an Austin-based freelance food, travel, and health writer who dives with delight into boxes of Double Doses. You can find her at www.mandyellis.com.

Hey, You, What’s that Sound?! Call for Acoustic Musicians Plus New Merchandise and Delivery Options Posted on 26 Sep 08:00

Calling all acoustic artists! Hey Cupcake! is looking for acoustic musicians to jam at our SoCo location and enjoy some exceptional cupcakes. If you have chill music with family-friendly lyrics, we’d love to talk to you!

Clips from 40 Dogs music video

Not only is SoCo a must-be place for shooting TV shows and movies, it’s now a top space for live music. Even Hey Cupcake!’s truck has been featured in a music video! We’re also giving this location a beautiful facelift including a brand new deck and set up for musicians. Wanna be one of the first artists featured there?

Before sending us an email, please remember SoCo is a family-friendly spot, and your tunes shouldn’t have parents covering their little one’s ears. We’re about stuffing our faces with cupcakes, people!

Hey Cupcake! SoCo Location

For those who love cupcakes and good vibes (seriously, who doesn’t?), send an email to hello@heycupcake.com. Include info on your band’s acoustic sound as well as a few recordings of your recent songs.

Our staff will get back to you shortly to let you know the details. If you’re selected, we’ll be happy to share your songs via our social media channels. We can’t wait to hear the talent the Live Music Capital of the World has to offer! 

Smile! Logo at SoCo

In addition to our new music venue and SoCo remodel, we’re expanding our merchandise so everyone in the family can sport Hey Cupcake! with glee. Adult tees, youth tees, and baby onesies are available in a variety of fun colors.

Now that you’re decked out in Hey Cupcake! gear, you need a break with one of our sweet treats. And we’re happy to announce that we’ve added a new delivery option, Postmates, to our list, which already includes Uber Eats, Amazon Prime, and our own friendly Hey Cupcake! drivers. Just make an order and we’ll be there in a jiff!

Got an event coming up instead? We’ll come to you with our cupcake truck and Mr. Spriggy (he’s rentable!). Birthdays, weddings, even Game Day celebrations, we’ve got you covered with our flashy frostings and enticing cakes. We’ve also been featured on Kennedy Creative Events' blog for catering their 18th birthday event with our yummy cupcakes. Thanks for choosing Hey Cupcake!, Kennedy Creative; we’re super psyched to hear you loved our cakes!

Pumpkinator is Back

Last but certainly not least…it’s back! Pumpkinator, our seasonal flavor, is in stores from October 1st until November 30th. This aromatic pumpkin spice cupcake is covered in a delectable cream cheese frosting then dusted with bites of graham cracker. Get rid of your PSL, pumpkin spice candle, and pumpkin spice Milanos, and snag a Pumpkinator this fall! 

Hit us up on Facebook and Twitter to let us know how many Pumpkinators you’ve scarfed down with the hashtag #Pumkinator4Me. Don’t forget! Keep an eye out on our social media pages for mystery cupcake riddles. Guess correctly and you could win a FREE dozen!

In Sweetness,

Mandy Ellis

Mandy Ellis is an Austin-based freelance food, travel, and health writer who dives with delight into boxes of Double Doses. You can find her at www.mandyellis.com.

Cupcakes at Your Fingertips! Introducing Hey Cupcake! Express Vending Machine and Catering Selections Posted on 09 Sep 16:30

Cupcakes at the push of a button? Yes, please! Hey Cupcake! cupcakes are now available at our brand new express vending machine within the Lakeline Mall in Cedar Park. Since these cakes are baked fresh and delivered daily, they taste as if you’ve just swiped them right out of our Burnet bakery. 

Originals including Vanilla Dream, Sweetberry, Double Dose, 24 Carrot, and Red Velvet are fully stocked in addit­ion to our mini six-packs, which offer the above flavors plus Tuxedo. 

So where at Lakeline is our sparkling new Hey Cupcake! vending machine? On the upper level right by the elevator near the food court. Walk past the Brighton Collectibles store to head towards the elevator and you’ll see our branded vending machine filled with amazing, fresh cupcakes.

But hurry! These delicious desserts are first come first serve, and sell out fast! Make your way to the Lakeline Mall today to try out our spiffy new vending machine.

Along with our vending machine, we’re also excited to expand our catering selections. Celebration cupcakes for birthdays or special events come in a variety of brightly colored frostings with vanilla or chocolate cake. As for wedding cupcake choices, we have trendy rose gold frosting on vanilla cake. 

all catering cupcakes

Our Baby Cakes in blue, yellow, and pink frosting on vanilla or chocolate cake are ideal for any shower or gender reveal party, and we offer gluten-free cakes in the always-popular flavor, Red Velvet.

Celebration cupcakes are available in original size while wedding cupcakes include originals and minis. Baby Cakes, of course, are mini size.

Baby Cakes package

Need something larger for your extraordinary gathering? Our Mega-Cupcake treats up to 25 people. Chocolate or vanilla cake with fun colored frosting is available for celebrations, and for wedding packages, we offer vanilla cake with rose gold frosting. Hit us up for your next get-together and enjoy easy-to-eat treats with your friends and family.

Mix of all catering cupcakes

Give us a shout on our Facebook and Twitter pages to let us know which cupcakes you got at the Hey Cupcake! vending machine or what events you have coming up that our cupcake catering is perfect for! 

In Sweetness,

Mandy Ellis

Mandy Ellis is an Austin-based freelance food, travel, and health writer who dives with delight into boxes of Double Doses. You can find her at www.mandyellis.com.

Announcing Mystery Cakes! Posted on 26 Jul 14:55

Don't be a Lazy Cake! Help Mr. Spriggy Solve the Mystery Cake Riddle!

(1st Riddle launch is August 1st and 1st Mystery Cake reveal is on August 8th)

The cake’s afoot! Hey Cupcake!'s mascot, Mr. Spriggy, is back in town looking for clues for our new mystery cupcake, which launches on August 8th.

Don’t sit back and be a lazy cake...Help Mr. Spriggy decipher the riddle that appears August 1st by checking our Facebook and Twitter pages in addition to our email blast.

Mr. Spriggy looking for clues at front counter

During the week of August 1-7, track Mr. Spriggy’s moves around Austin on Facebook and Twitter to catch a conceivable riddle clue. He may be at the bat bridge or Angelina Eberly Statue…who knows!

If you spot Mr. Spriggy while he’s out clue searching, bust out your best "Spriggy Jiggy" moves with him. Whoever gets the most likes for their epic dance will win a special prize. Hey Cupcake! lovers who don’t discover our beloved mascot out in the wild can also win a prize by sharing their awesome "Spriggy Jiggy" video on our page.

Mr. Spriggy looking for mystery cupcake clues

Mystery Cake Riddle contest details:

The first person to solve the riddle before the August 8th launch will win a mystery cupcake and FREE Dozen of their choice.  All subsequent correct answers will score a B.O.G.O. cupcake coupon.

Start the guessing…you only have seven days to win FREE mystery cakes!

Stay tuned...for a slice of the action every two weeks as Mr. Spriggy hits the streets of Austin in search of clues to solve the next mystery cake riddle. A little hint: watch for the second riddle on August 15th and next mystery cupcake reveal on August 22nd.

Mr. Spriggy at the front counter

Keep an eye on our Facebook and Twitter pages as well as the email blast for the first riddle on August 1st. Solve it prior to August 8th, and the mystery cupcake and a sweet prize will be yours.

In Sweetness,

Mandy Ellis

Mandy Ellis is an Austin-based freelance food, travel, and health writer who dives with delight into boxes of Double Doses. You can find her at www.mandyellis.com.


Meet Alex! Posted on 26 Jul 13:03

New Hey Cupcake! Pastry Chef, Alex, Lights Up the City of Austin with the launch of Mystery Cakes!

We here at Hey Cupcake! adore fresh, seasonal ingredients, especially when they’re combined with passion and innovation. And for us, our new Le Cordon Bleu trained head pastry chef, Alex Lopez, completely embodies these ideals. He can whip up a mean batch of cupcakes, if we do say so ourselves.

Stepping out from behind the apron, Alex gives us a glimpse of how he began thinking up these new Mystery Cake concepts, which debut August 8th, and the intriguing new cupcake flavors he’s bringing to Austin.

Head Chef Alex

“Ever since I was a little kid, baking was always a hobby of mine,” says Alex, whose first creation was a pineapple upside down cupcake. He decided to make the big move to Austin to attend Le Cordon Bleu’s pastry school and stayed for the career opportunities.

After mastering the art of pastry and graduating, he chose to continue developing cupcakes because, as he says, “They’re easy to enjoy and you can carry them with you. They’re a flavor pocket you can eat whenever, wherever.” We have to admit, we totally agree.

When it came to snagging our coveted head pastry chef spot, Alex explains that “Hey Cupcake! is the most recognizable pastry brand in Austin, and I wanted to work with the best in the field.”  The appeal of mobile desserts had a little something to do with it, too. “I’ve always been interested in desserts on the go and Hey Cupcake! offers them without compromising flavor or quality.”

Head Chef Alex

But these high-end, heavenly cupcake ideas have to come from somewhere. He says what keeps him inspired as a baker is experimenting in the lab with his team to develop new flavors and working diligently to make classic recipes better.

“My head is filled with zillions of flavors so expect new and exciting things through different outlets.” Under Alex’s direction, Amanda Arias created the first thrilling flavor...The regal Peachy Queen, which is in stores now through August 31, 2016.

Peachy Queen in tray

We asked Alex to share a few morsels of what’s ahead for Hey Cupcake! cupcakes in Austin. He says "keep your eyes peeled for more dressed up recipes that add a bit of an extra punch to our cupcakes’ deliciousness".

The Mystery cupcakes debut in August where a new riddle/flavor will launch every two weeks. Plus he says to expect "new seasonal cupcakes like S’mores and so much more". For weddings and other special events, a giant cupcake (think Mr. Spriggy size) will be available for pre-order.

Peachy Queen tray plus single

And last but not least, the "Ask Alex" page is coming to our site soon.

All austinites around the globe will be able to connect with Alex to get your most pressing baking questions answered and grab a few Hey Cupcake! secrets.

Cupcake connoisseurs should also stay alert for new merchandise such as stickers and t-shirts in stores and online.

Single Peachy Queen

Let us know on Facebook and Twitter what you think of Peachy Queen with the hashtag #PeachyQueenDreams.

In Sweetness,

Mandy Ellis

Mandy Ellis is an Austin-based freelance food, travel, and health writer who dives with delight into boxes of Double Doses. You can find her at www.mandyellis.com.