Hey Cupcake!

Mr. Spriggy and The Cupcake Crew are Coming to a Neighborhood Near You!: Hey Cupcake!’s Franchising and Business Partnerships Posted on 08 Nov 09:30

Hey Cupcake! fans around the globe, we’re super psyched to announce that we’re about to be franchise ready! Later this fall we’ll be sellable in the state of Texas, and in the coming months, rolling out our shops in surrounding areas. We want the world to join in on our celebration of decadent goodness!

Vanilla Dreamin'Hey Cupcake! began as a sprinkle of a thought in Wes Hurt’s mind while he was Vanilla Dreamin’. Tired of half-baked desserts, Hurt and business partner, Brian Morris, cooked up the cupcakery that would take over Austin’s hearts…and stomachs.

Hey Cupcake! story

With the help of vintage airstream trailers, a refitted ice cream truck, and a few dreamers, Hey Cupcake!’s tantalizing treats created frosting-smeared smiles throughout the capital of Texas. And now, this frosted fairytale is about to take a franchising flight to a spot near you thanks to Mr. Spriggy and The Cupcake Crew!

Mr. Spriggy and The Cupcake Crew are heading to your hood to bring you the yummiest, biggest, get-your-face-dirty cupcakes around…no forks necessary. But it wouldn’t be proper if we didn’t give you a morsel of what each crew cake has to offer. They’re short and the sweetest, they do the Spriggy Jiggy, and they want you to remember, whatever you do…don’t be a LAZYCAKE!

Whether it’s Mr. Spriggy and his manic high jinks, RastaCake’s unflappable chill, or SmartyCake’s carbon-powered waffle iron, you’re sure to leave with face-stuffing tasty-ness and a good trick up your sleeve. 

Mr. Spriggy Crew

But let’s not forget the most aww-worthy of the bunch, SweetBerry, and diva-extraordinaire Velvetina. Need a little extra wisdom from someone who’s been around the block before it was “The Block?” PoppyCake’s here to tell you what’s what while GramCake gives the best hugs this side of the bakery.

Lil’Cake may eat you out of house and home, but she’s just so darn cute, your love for her will grow like her belly does after scarfing down a glazed ham. Ever wondered if you could be licked to death? WoofCake might make it so as his tail-wagging furricane runs your way. KittyCake seems stand-off-ish, but her precocious charm will have you stroking her ears before you realize what she’s done to your pricey smartphone. 

If you feel yourself slipping slowly into LAZYCAKE land, you may come across The Cupcake Crew’s nemesis duo, Grogster and Slugmuffin. Some believe Grogster was born under a bad sign and Slugmuffin…well…he’s not exactly the finest tip in the frosting drawer. They’ll make you feel like you’ll crumble, but with a bit of hard work, and a few lucky sprinkles, you’ll be out of their grubby hands faster than you can say Double Dose.

So dance the day away because life’s short and this Cupcake Crew is shooting for the stars while sharing sweet lessons along the way.

Want to bring Mr. Spriggy and The Cupcake Crew to your spot? Send an email to misti@heycupcake.com for more info about Hey Cupcake! franchises. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only.

Life gave us lemons…so we’re giving you lemonade! Hey Cupcake! is expanding it’s locations and offerings with the help of our partners and new Hey Cupcake! family members! Austin City Lemons has been acquired by Hey Cupcake!, and will bring their squeeze-happy lemonade stand to our SoCo corner. Now you get Hey Cupcake!’s oversized cupcakes and Austin Scoops ice cream plus Austin City Lemons’ Cup of Happiness or Great Day all at our SoCo spot. You can even add some fanciness to your lemonade with mint, mango, blueberry, or lavender.

Austin City Lemons

Catering options are available from Austin City Lemons through Hey Cupcake! in kegs and jugs, and you can get your picture with the Lemon Dude who has this super sweet Instagram! So grab your smiles, sprinkles, and all things happy, and head on down to our SoCo location to try out all our crave-worthy cakes, savory scoops, and luscious lemonade.

Mr. Spriggy at Pig Pen BBQ

We’ve also developed relationships with I Do BBQ and Pig Pen BBQ plus other local favorites in order to offer our amazing cupcakes at their shops. If you or your business are interested in partnering with Hey Cupcake!, please send an email to misti@heycupcake.com.

Hit us up on Facebook and Twitter to let us know what neighborhood Mr. Spriggy and The Cupcake Crew should hit up next!

Want to know what’s happening at Hey Cupcake!? Be the first to learn about our delicious deals when you sign up for our newsletter and promotional coupons by sending an email to hello@heycupcake.com.

In Sweetness,

Mandy Ellis

Mandy Ellis is an Austin-based freelance food, travel, and health writer who dives with delight into boxes of Double Doses. You can find her at www.mandyellis.com.


Announcing Mystery Cakes! Posted on 26 Jul 14:55

Don't be a Lazy Cake! Help Mr. Spriggy Solve the Mystery Cake Riddle!

(1st Riddle launch is August 1st and 1st Mystery Cake reveal is on August 8th)

The cake’s afoot! Hey Cupcake!'s mascot, Mr. Spriggy, is back in town looking for clues for our new mystery cupcake, which launches on August 8th.

Don’t sit back and be a lazy cake...Help Mr. Spriggy decipher the riddle that appears August 1st by checking our Facebook and Twitter pages in addition to our email blast.

Mr. Spriggy looking for clues at front counter

During the week of August 1-7, track Mr. Spriggy’s moves around Austin on Facebook and Twitter to catch a conceivable riddle clue. He may be at the bat bridge or Angelina Eberly Statue…who knows!

If you spot Mr. Spriggy while he’s out clue searching, bust out your best "Spriggy Jiggy" moves with him. Whoever gets the most likes for their epic dance will win a special prize. Hey Cupcake! lovers who don’t discover our beloved mascot out in the wild can also win a prize by sharing their awesome "Spriggy Jiggy" video on our page.

Mr. Spriggy looking for mystery cupcake clues

Mystery Cake Riddle contest details:

The first person to solve the riddle before the August 8th launch will win a mystery cupcake and FREE Dozen of their choice.  All subsequent correct answers will score a B.O.G.O. cupcake coupon.

Start the guessing…you only have seven days to win FREE mystery cakes!

Stay tuned...for a slice of the action every two weeks as Mr. Spriggy hits the streets of Austin in search of clues to solve the next mystery cake riddle. A little hint: watch for the second riddle on August 15th and next mystery cupcake reveal on August 22nd.

Mr. Spriggy at the front counter

Keep an eye on our Facebook and Twitter pages as well as the email blast for the first riddle on August 1st. Solve it prior to August 8th, and the mystery cupcake and a sweet prize will be yours.

In Sweetness,

Mandy Ellis

Mandy Ellis is an Austin-based freelance food, travel, and health writer who dives with delight into boxes of Double Doses. You can find her at www.mandyellis.com.